Monday, April 6, 2009

Fast and Furious-er

Apparently, The Fast and the Furious made $72.5 million dollars last weekend. This is the best US opening for 2009 and the best April opening ever. It also made $30.1 million dollars in other countries. The average US movie ticket price in 2008 was $7.18. As it has been going up about $0.30 each year, let's assume that in 2009 the average US movie ticket price will be around $7.48. That means with a $72,500,000.00 opening, there were approximately 9,692,513, or a group of people larger than the city of New York (not the metro area, but the city). That means, a group of people, larger than New York City, at some point this weekend, felt it worth their time and money to see the 4th installment of a Vin Diesel series that is basically the same as the 1st installment. In fact, that was the whole sales pitch of the movie. Did we really get anything, as an audience, that we didn't get in the first 3 movies? Did we really need a 4th? Or do we just like loud things that go boom? I vote the latter, which is why Michael Bay still has a job.

Question is, what can you do a second time with the same people, title, equipment, and it would appear....plot, that earns you $72.5 million and $102.6 million worldwide?

This is not Fast and Furious...

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